JACK’s baby sister’s getting too big for the cot!
The team at JACK Oxfordshire are celebrating today with an excellent set of RAJAR results - radio’s official ratings figures - showing 109,000* people are now tuning in every week.
JACK 2 – which isn’t even a year old – has 31,000* people listening every week. That’s an increase of 24% year on year and a whopping 47% quarter-on-quarter. The figure has equalled the highest-ever listening for the frequency. People are also listening for much longer – with last quarter’s 62,000 hours rocketing to 153,000 (that’s a whopping 146% quarter-on-quarter increase).
It’s no doubt down in no small part to the radio station’s continued decision to let listeners ‘Control The Music’ with Hartwell Kidlington Ford and the Hartwell Oxford Supercentre… allowing them to genuinely choose every song that gets played.
106 JACKfm also continues to perform well with 69,000* people listening every week, for a total of 291,000 hours. That’s more hours than we get complaints…
JACKfm General Manager Ian Walker said: “This is a great result for the team here, particularly in terms of JACK 2 which may be the younger sibling but is definitely pulling its own weight. I’m now off to hide before the team demand champagne and a payrise!”
JACKfm and JACK 2 are the only commercial radio stations to broadcast from Oxfordshire 24 hours a day. To find out more about advertising on JACKfm (uh oh, here comes the sell), call Commercial Director Rachel McClenahan on 01865 315 980.
For further RAJAR information about JACKfm contact General Manager Ian Walker or Content Director Joe Thomas on 01865 315980.
* All figures quoted are weekly reach All Adults 10+ within JACK Oxfordshire TSA
Source: RAJAR Ipsos MORI/RSMB Q2/14
* (300, 000 – 1 million TSA)